Blog
Notes from inside the build.
What I am seeing in pharma, AI, and the work of building things people actually use.
Pharma, AI
Why I Built Human in the Loop for Pharma
Pharma leaders make hundreds of decisions a week with no audit trail. Human in the Loop is the AI deployment model that makes pharma accountable.
Apr 29 · 3 min read
Pharma, Business
The Patient Your Pharma Forecast Forgot
Pharma forecasts are built in three stages by three different teams. The third arrives too late to change anything. Here is why and what to fix.
Apr 15 · 3 min read
Pharma, AI
AI in Pharma Is an Architecture Decision, Not a Procurement One
Most pharma boardrooms ask which AI model to buy. The companies winning are asking which architecture to build. Here is why that matters.
Apr 8 · 3 min read
Pharma, AI
Pharma Spends $6.2B on HCP Marketing. 97% Gets Ignored.
Pharma spent 6.2 billion dollars on HCP digital marketing in 2025. 97 percent of it got ignored. Here is the data and what actually works.
Apr 1 · 3 min read
Pharma, Business
Why 66% of Drug Launches Miss Their Forecast in 2026
Two thirds of pharma drug launches miss first year sales targets. The real reason is not the molecule. It is the commercial system around it.
Mar 25 · 3 min read
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