Resources
Topical collections.
Writing on pharma, AI, and the work of building things that ship. Organized by topic so you can go deep on what matters to you.
Enterprise AI
Adoption, agents, and why most deployments stall between pilot and production.
AI in Pharma
Architecture, agent design, and what to fund before the model choice matters.
Pharma Commercial
Field force economics, MSL productivity, and reaching HCPs who will not take a meeting.
AI Governance and Compliance
Accountability, audit trails, and what regulators will actually ask you for.
Pharma Launches
Why two thirds miss forecast, and what the other third do differently.
Pharma Marketing
6.2 billion dollars spent, 97 percent ignored. What relevance actually looks like.
AI Economics
What it costs, why budgets overshoot, and how to forecast consumption pricing.