Blog

Notes from inside the build.

What I am seeing in pharma, AI, and the work of building things people actually use.

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Featured· Pharma, AI

Why I Built Human in the Loop for Pharma

Pharma leaders make hundreds of decisions a week with no audit trail. Human in the Loop is the AI deployment model that makes pharma accountable.

April 29, 2026 · 4 min read

AllAIBusinessPharma
Abstract funnel on white background with patient dots flowing through, most falling away in grey, one continuing in teal

Pharma, Business

The Patient Your Pharma Forecast Forgot

Pharma forecasts are built in three stages by three different teams. The third arrives too late to change anything. Here is why and what to fix.

Apr 15 · 3 min read

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Pharma, Business

Why 66% of Drug Launches Miss Their Forecast in 2026

Two thirds of pharma drug launches miss first year sales targets. The real reason is not the molecule. It is the commercial system around it.

Mar 25 · 3 min read

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